Price trackers work in a similar way to search engines. If you don't know how search engines work, let's keep this simple. A price tracker has an in-built algorithm which can identify websites with an indexed keyword - usually a product. You select the keyword you want the price tracking tool to scan and analyse.

With an effective price tracker, you have access to data about product prices in your niche/sector. If you use an advanced price tracker, you will also get more information, including: Both granular and aggregated data about your competitors' prices. Promotions offered by other companies.