CRM integration is the seamless connectivity between your customer relationship management (CRM) software and third-party applications. Integrations result in automated actions that expand the functionality of your software, eliminating the need to toggle back and forth between systems.

A plugin or extension is one of the simplest ways to connect CRM to a website. These plugins or extensions can seamlessly integrate the website and CRM, allowing businesses to capture leads easily, track customer behavior, and manage their sales pipeline.

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“CRM integration” is the act of connecting a CRM system with other systems, and simply means that a business's customer data can be seamlessly integrated with third-party systems. These third-party systems might be unrelated to the CRM system, but the data they generate or use can make CRM work better, and vice versa.