Contact management is the process of recording contacts' details and tracking their interactions with a business. Such systems have gradually evolved into an aspect of customer relationship management (CRM) systems, which allow businesses to improve sales and service levels leveraging a wider range of data.

Businesses of all sizes, from solo freelancers to enterprise-level corporations, can use CRM technology effectively. After all, the key functions of a CRM are organization, centralized task management, marketing automation and communication, which are important to every business' success.

CRM stands for Customer Relationship Management. It's an acronym you may see before words like “software,” “platform,” or “solution.” But a simple CRM definition doesn't explain the whole picture. Customer relationship management technology allows you to develop and nurture meaningful customer relationships.