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How Marketers Can Adapt to LLM-Powered Search
Harvard Business Review
Large language models (LLMs) provide a search experience that's dramatically different from the web-browser experience. The biggest difference is this: LLMs...
2 weeks ago
Shopping graph optimization: The future of ecommerce SEO
Search Engine Land
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
2 weeks ago
YouTube Enables Creators to Curate Products, Build Virtual Store
PYMNTS.com
YouTube has added new shopping features for use by creators, including Shopping Collections, which allows them to build a virtual store.
3 days ago
How To Market a Product: 10 Highly Effective Ways (2024)
Shopify
Need a strong product marketing strategy? Learn how to market a product by increasing retention and loyalty, value, and customer acquisition.
2 days ago
Who's influencing your favorite influencer? | ASU News
ASU News
When your favorite influencer gets on Instagram or TikTok to tout a product, what goes through your mind? Do you think the influencer actually uses the...
3 weeks ago
Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance
Retail TouchPoints
Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML),...
1 week ago
Google My Business Statistics 2024 And Facts
Coolest Gadgets
Google My Business Statistics: Experts say that if a business lacks online presence, people may feel skeptical about the company.
3 weeks ago
How Halara is harnessing machine learning and crowdsourcing to drive sales
Glossy
Using machine learning and community feedback, Halara is taking a fresh approach to marketing content and product design. Founded in October 2020 by Joyce...
3 weeks ago
Digital marketing & advertising industry: current trends, major players, latest data
eMarketer
Unlock EMARKETER'S essential guide to the digital marketing and advertising industry, providing valuable insights into current trends, consumer behavior,...
3 weeks ago
PR News | PR's Top Pros Talk: Jen Berson - Thu., May 16, 2024
O'Dwyer's PR
Jen Berson talks with Doug Simon about the process and benefits of affiliate marketing.
3 weeks ago